Jobster's second phase of their free job-posting service is up.
Arrington's talks about it at TechCrunch.
This week Jobster quietly rolled out phase two of the plan, adding
pay-per-applicant job listings to the mix. The listings are still free,
but companies who agree to pay a per applicant fee are shown on the top
of search.
CEO Jason Goldberg says it will be a much more efficient model than
anything that exists today. Companies don’t pay anything unless they
receive a qualified job applicant. This gives Jobster the incentive to
make sure lots of potential employees see their listing.
During a beta period, Jobster is charging $5 per applicant. Later
they’ll allow companies to set qualifications, so they will only pay
for, say, the application of someone who lives in San Francisco with
Ruby on Rails development skills. At that time, they will also be
moving to an auction model and let companies compete for those top
places on search results pages.
I always thought Jobster was getting a raw deal from people who said they changed their services. My thoughts on Jobster were that they were trying to recreate the online recruitment world, and trying out new things was a good idea.
The idea behind Pay per candidate from Jason Goldberg:
When we started Jobster in 2004, we noted that job advertising was one
of the last forms of advertising to shift towards an online pay for
performance model. By now, we're all familiar with how pay for
performance via adwords has altered the broader advertising landscape.
And, we're all familiar with how new models are popping up in industry
after industry to get closer and closer to the actual value realized by
the transaction. So, we said, why not job advertising?
Most companies are trying to recreate the job board, the applicant tracking system, or the recruiting relationship via VMS. Jobster was the only company that was trying to change the entire process.
I guess we'll see how this works.
