While developing a new list of products, including this training disc on how to use LinkedIn To Generate Sales Leads, I had the opportunity to help a friend out who is looking for decision makers to hire him.
Sourcing for people and sourcing for sales leads is the same thing. It's different contact strategies, but the automated function is pretty similar. So here's what you do if you're a candidate looking to boost their LinkedIn Profile.
It's a series of site commands that you can use that start with the site command in google.
Once you make the contact, look for groups the person is a part of, and join those groups. You can also search Answers to see what they say online, and if either section is active, you send an invitation to connect (without asking for an interview).
If you’re looking for new opportunities, beef up your profile to include: Add more numbers to your resume on what you grew (percentage, dollar amount, or number of clients). Also create a static webpage with your resume, and add it to your profile, with the title, my resume. If you can upload a single page, make sure the page says rick_mueller_resume.html or building_materials_sales_resume.html. Get a minimum of 5 references from your contacts, and beef your connections up to about 100. Old clients, other salespeople in industries that aren’t competitive (they sell to the same decision makers you do), and any recruiter who will link to you. Also use the outlook toolbar or browser toolbar to download contacts from your gmail application.
Don’t ask for anything when you connect, but say you’re building your network in Seattle or in their industry. Personal message two sentences long for each.
And finally, edit your public profile settings, and give yourself a vanity url – so it says linkedin.com/in/rickmueller, then add that to your email signature, and make sure it’s on your static resume page.
And remember that changing your LinkedIn profile and answering a questions is not really looking for a job. Neither is clicking "Apply Now." Use the phone and be interesting.

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