What Did You Do For Your Interview?
Harry Joiner republishes one of his more popular posts, where he describes in detail the lengths a candidate went to in preparation for a job interview. It's astounding the depth of what this guy did, and it made me wonder what all of you are doing to prepare for your job interviews.
Not enough, is the correct answer. This is just a taste. Read the whole thing.
The candidates who deal with these ever-changing marketing and integration challenges are freaking brilliant. But they're clever, too -- and there's a difference.
Example: Three weeks ago I put a candidate in play for a VP of Marketing role with a large multichannel retailer. His first phone interview with the VP of HR was in six days, so I sent the candidate a massive pile of market research on the industry, the company, and its competitors. That's standard for me. I even offered to set him up on phone calls with industry analysts and vendors who know things about the company -- which he gratefully accepted. That's standard too.
But then he took it a step farther: That night, my candidate Googled several of the company's products to see how they placed in the organic search rankings. Satisfied that all of the queried products appeared on page one of the Google rankings, he proceeded to enter my client's site through their Adwords landing page in the paid search area of the Google results.
